Focus Features /
Atomic “Me”

For the film Atomic Blonde, from Focus Features, we created UGC-generating “Atomic Me” microsite that asked fans to create empowered images using the title character
as inspiration; users then personalized the key art with a phrase to share with the hashtag #IAMATOMIC.

In partnership with the It Gets Better Project, generating donations in support of the LGBTQ youth community.
For every customized photo shared with #IAmAtomic, Universal donated a dollar to the foundation with a goal of $10K.

http://www.iamatomic.com/